SEO report of themiddlemarket.com
M&A Home Page | Mergers & Acquisitions
www.themiddlemarket.com/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Select one version of your site as main and make a redirect from other versions to that one.
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.themiddlemarket.com/
Character length : 24
Title
M&A Home Page | Mergers & Acquisitions
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
site_name: Mergers & Acquisitions
type: article
url: https://www.themiddlemarket.com/
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://themiddlemarket.com/robots.txt
https://themiddlemarket.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
Linkedin106
Facebook Share0
Facebook Comments0
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
M&A Home Page | Mergers & Acquisitions
Character length : 47
Good! The title’s length is between 10 and 70 characters.
Character length : 47
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 5 | 4 | 5 | 24 | 1 | 0 |
Heading structure in the source code
- <H4> Article Busy year for technology M&A
- <H4> Restaurants draw buyers; Curry Up snags Tava Kitchen
- <H4> Data Dealmaking expanded in April, but the pace slowed
- <H4> Antares raises debut CLO fund
- <H5> See Also
- <H3> Get M&A in your inbox
- <H2> The Latest
- <H4> Restaurants draw buyers; Curry Up snags Tava Kitchen
- <H4> Antares raises debut CLO fund, betting on growth in private debt
- <H4> Video Lower middle market still a place to find value
- <H4> Video PE firms are conducting “unnatural acts”
- <H4> Data PE firms fundraising: CVC Capital and Levine Leichtman
- <H2> Voices
- <H4> Why now is a good time for fintech
- <H4> Mary Kathleen Flynn
- <H4> Container makers attract buyers
- <H4> Demitri Diakantonis
- <H4> Media conglomerates shed non-core assets
- <H4> Kamaron Leach
- <H4> How healthcare regs affect M&A among doctor groups
- <H4> Jeff Swearingen
- <H3> Multimedia
- <H1> Video Targets are receptive to private equity buyers
- <H1> Video Campbell, General Mills, Tyson are buying smaller assets
- <H1> Video Non-control deals entice the Riverside Co.
- <H1> Meet the 2016 award winners
- <H1> The Most Influential Women in Mid-Market M&A
- <H2> Data & Research
- <H4> Data M&A Conditions Index: April composite at 54.0
- <H4> Data Dealmaking expanded in April, but the pace slowed
- <H4> Research Manufacturing deals to skyrocket
- <H4> Research Hopes for healthcare M&A were high in early March
- <H2> Resources
- <H4> Video Wilmington Trust FastTrack Simplifies the M&A Payment Process
- <H4> Video Create high impact returns for portfolio companies
- <H4> Video With a post-merger integration effort, failing to plan is planning to fail
- <H3> Get M&A in your inbox
- <H3> Like what you see? Make sure you're getting it all
- <H3> Mergers & Aquisitions
Word cloud
- equity20
- private20
- m&a17
- april12
- deals9
- video8
- technology8
- industry8
- demitri7
- diakantonis7
- funds7
- data6
- mergers6
- see6
- acquisitions5
- firms5
- acg’s5
- sector5
- mid-market5
- buyers5
- intergrowth5
- all5
- content5
- active4
- healthcare4
- antares4
- sign4
- fund4
- general4
- restaurant4
- research4
- capital4
- middle4
- market4
- deal4
- resources4
- mary3
- retail3
- partners3
- made3
- investments3
- now3
- kathleen3
- capital’s3
- services3
- fundraising3
- business3
- high3
- subscribe3
- manufacturing3
- assets3
- search3
- lending3
- most3
- sponsor3
- process3
- companies3
- dealmakers3
- dealmaking3
- interview3
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| equity | |||
| private | |||
| m&a | |||
| april | |||
| deals | |||
| video |
Two Word cloud
- private equity13
- demitri diakantonis6
- equity funds4
- content from4
- acg’s intergrowth3
- diakantonis may3
Three Word cloud
- private equity funds6
- lending demitri diakantonis3
- retail industry demitri3
- but the pace slowed2
- with deals for2
- data dealmaking expanded2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 33 images on this web page.
Alternate attributes for the following 5 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 5 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co...
- https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co...
- https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co...
- https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co...
- https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co...
Readability
Flesch–Kincaid Grade Level
5.60
Flesch Reading Ease
63.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.90
Dale–Chall Readability
7.70
SMOG Index
8.80
Spache Readibility
5.00
Number of letters
6596
Number of words
1358
Number of sentences
272
Average words per sentences
5
Number of syllables
2218
Syllables in words
2176
Average syllables in words
1.63
Number of words in first three syllables
260
Percentage of word / syllables
19.15
Words not in Dale-Chall easy-word list
643
Words not in Spache easy-word list
342
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
4,036 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
135
Number of source domains
44
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
List of render blocking css files
- https://assets.sourcemedia.com/.. /site-ma.min.bc2740fa6e219c2b0bef31b68af3...
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- https://www.themiddlemarket.com/_resource/analytics.js
File size of all javascript files combined
2.27MB
Javascript minifying
You can save 10.9KB (25% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
1.48MB
CSS minifying
You can save 10.3KB (13% compression) on the analysed URL by minifying the CSS files.
- By minifying https://assets.sourcemedia.com/.. /site-ma.min.bc2740fa6e219c2b0bef31b68af3... you can save 8.8KB (12% compression rate)
- By minifying https://storage.googleapis.com/.. /pfa-override.css you can save 1.4KB (15% compression rate)
- By minifying https://assets.sourcemedia.com/.. /f-ss.57cb8bdfdc207a5d8f26a447e905f81e.gz... you can save 111B (51% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
92.80KB
Gzip compression
Error! By using Gzip you can save 7.8KB (82% compression) on your site.
- By compressing https://storage.googleapis.com/.. /pfa-override.css you can save 7.8KB (82% compression rate)
- By compressing https://www.themiddlemarket.com/_resource/analytics.js you can save 1.3KB (66% compression rate)
- By compressing https://cdn-0.d41.co/tags/dnb_coretag_v3.min.js you can save 444B (41% compression rate)
- By compressing https://pixel.adsafeprotected.com/.. /Home,t:display%7D&wr=412.732&sr=412.732&... you can save 238B (52% compression rate)
- By compressing https://srv-2018-05-18-23.config.parsely.com/.. /themiddlemarket.com you can save 117B (30% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
68
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://cdn-0.d41.co/tags/dnb_coretag_v3.min.js | Expiry time is not specified |
| https://cdn.adsafeprotected.com/iasPET.1.js | Expiry time is not specified |
| https://munchkin.marketo.net/munchkin.js | Expiry time is not specified |
| https://s.dpmsrv.com/dpm_c415505dca69be631ca5d391b3ccd2b44b52... | Expiry time is not specified |
| https://www.themiddlemarket.com/_resource/analytics.js | Expiry time is not specified |
| https://ak.sail-horizon.com/spm/spm.v1.min.js | 10 minutes |
| https://www.googletagservices.com/tag/js/gpt.js | 15 minutes |
| https://connect.facebook.net/en_US/fbevents.js | 20 minutes |
| https://connect.facebook.net/.. /1703855259870884?v=2.8.14&r=stable | 20 minutes |
| https://connect.facebook.net/.. /269566050169910?v=2.8.14&r=stable | 20 minutes |
| https://d10lpsik1i8c69.cloudfront.net/w.js | 60 minutes |
| https://pagead2.googlesyndication.com/pagead/osd.js | 60 minutes |
| https://storage.googleapis.com/.. /pfa-override.css | 60 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
| https://c.lytics.io/.. /config.js | 4 hours |
| https://c.lytics.io/api/tag/103fde727a1ea242164d0420f5e2bcdf/lio.js | 4 hours |
| https://c.lytics.io/static/pathfora.min.css | 4 hours |
| https://c.lytics.io/static/pathfora.min.js | 4 hours |
| https://c.lytics.io/static/v2/io.min.js | 4 hours |
Speed test – Images
File size of all images combined
630.80KB
Image optimisation
You can save 84.1KB (31% compression) by optimising the images below:
- By lossless compressing the https://tpc.googlesyndication.com/simgad/17375391599057893475 you can save 37.7KB (67%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /m-a-logo-40x475.png you can save 14.1KB (64%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 9.2KB (18%) data.
- By lossless compressing the https://tpc.googlesyndication.com/simgad/6690390634135948623 you can save 8.1KB (36%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 2.2KB (14%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 1.3KB (13%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 1.2KB (13%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 1.2KB (13%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 1.1KB (12%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 1.1KB (13%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 1KB (12%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 980B (12%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 963B (12%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 828B (12%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 790B (11%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 771B (15%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 746B (12%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 687B (12%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 194B (11%) data.
- By lossless compressing the https://assets.sourcemedia.com/.. /?url=https%3A%2F%2Fassets.sourcemedia.co... you can save 183B (11%) data.
Links
We found a total of 103 different links.
Internal links: 95
External links: 8
Internal links: 95
External links: 8
External links:
Internal links:
Website security
IP
52.6.64.132
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H4 : Video Private equity is now an industry , ( 665px from top )
- H4 : People Moves: William Blair hires Christina Bresani as head of financial services , ( 982px from top )
Typos
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